A strategy is a detailed plan to change things that would
allow an organization to move from their present state to an improved state. Progressive
organizations are continually creating better strategies to improve all their
operations.
The formulation of strategies is done by
experts in the field who have a lot of experience and have been successful in improving
performance.
Though a strategy can be well planned to
ensure all the required objectives are met and contingencies that may arise can be dealt
with, the ultimate success of a strategy can only be measured by how well it can
actually be implemented. A grand strategy that seems perfect in every way but cannot be
implemented would just be a castle in the air.
Those
creating a strategy have to continuously stay in touch with those responsible for its
final implementation as they are the ones who can estimate if the resources available
would allow the steps outlined in the strategy to be implemented in a proper manner. The
experts who frame policies are seldom aware of the actual capability of those at the
lower levels of the hierarchy who implement the policy. Unless the strategy is created
with adequate feedback from those implementing it, it may turn out to be one that looks
great on paper but serves no actual purpose.
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