Almost all managers are involved in business planning activities. Why planning is important to managers within the organziation?

Planning is essential not only for business managers, but
for any profession. Imagine trying to get somewhere you do not know without a map? This
is the principle of planning: To make a good map towards business
success.

The ultimate rationale behind planning is to
create a mission, a vision, and a common goal. That is the only way that the business
will thrive and survive the changes in economic
turmoil.

When one plans activities for businesses, we are
keeping the goal, the mission, and the vision in mind. Whenever the business has any
slumps, all you need to do is revert to those three elements and chances are that the
business will succeed and withstand any problems.  In all, mapping and planning are
about preparing for success.