What role did the media play in the disability rights movement?

As with many movements or actions meant to inspire change,
the media helped to broaden the cause and bring the movement's purpose to more people. 
In the 1970s, the protests for those who were physically challenged was understood by
many because of the media and the reporting of what was happening.  Protests at the
Health, Education, and Welfare offices in major cities being publicized by the media as
well as the broad nature of the struggle helped to bring to light that the fight for
integration for those who were disabled was going to be publicized, and not kept in the
shadows.  The media was primarily responsible for this, being able to take the message
as well as the narrative of those protesting and convey this to as many people as
possible.  All movements' successes are dependent on the individuals who seek change
being able to get their message across.  The media plays a role in this and did so in
covering the disabled rights cause and protests.