Describe the main factors affecting tourism demand.

There are some other important factors that affect demand
for tourism as well.  Let's take the tourism industry in Mexico as an example.  While
blessed with large stretches of tropical beaches and a well developed resort
infrastructure, tourism to Mexico is way off in the last two years not only because of
the worldwide economic recession, but because of the perception of danger people
currently have.

While the resort cities are largely very
safe, the main focus of media coverage regarding Mexico is the drug violence, corruption
and kidnapping.  While Cabo is not Juarez, and Cancun is not Tijuana, perception is
perception and the idea that family and friends may not be safe if they travel to Mexico
right now has really taken the wind out of their tourist
revenue.