How does Fitzgerald's use of figurative language enchance the novel, The Great Gatsby?

Fitzgerald uses figurative language like personification
to help readers visualize descriptions and actions.  Fitzgerald's style is to use long,
rhythmic descriptions.  For example, in the first chapter when Nick describes his
approach to the Buchanan house, his narration uses the words "ran", "jumping", and
"drifting" to give the description vision and vibrancy.  By personifiying the lawn, the
reader feels as though it is almost a living entity.  Later, in the same chapter, Nick
describes Daisy by saying "...the last sunshine fell with romantic affection upon her
glowing face....-then the glow faded, each light deserting her with lingering regret
like children leaving a pleasant street at dusk."  The personification and then the
simile both help the reader more clearly envision how Nick sees Daisy.  Then, later, in
chapter 3, Nick describes the first time he meets Jay Gatsby.  Nick describes one of Jay
Gatsby's greatest gifts - his smile and charm.  In this description, by using detail
and, again, personification, Fitzgerald lets the reader see just how Gatsby's smile
could be used to open doors for him.  This helps the reader better understand this
character.